Privacy policy
We Value Your Privacy
This page explains what Betty and Brenda collects, why, and how you can ask us about it. We will not use your data in ways you would not expect.
If you have any questions after reading this policy, please contact us at info@bettyandbrenda.com. We are happy to help.
This Privacy Policy describes how Betty and Brenda, a trading name of VERADINE LLC, collects, uses, discloses and protects your personal information when you visit our website, use our services, make a purchase, or otherwise interact with us, together referred to as the Services.
References to you or your mean any individual who accesses or uses our Services, including customers and website visitors.
VERADINE LLC is the data controller for the personal information described here. We process it in line with the UK GDPR and the Data Protection Act 2018.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, legal requirements or operational needs. Any updates are posted on this page. Where the law requires it, we will give you additional notice.
How We Collect Your Personal Information
According to how you use our Services, we collect personal information from a few different sources.
Information You Provide Directly
You may give us personal information including:
- Contact information: name, address, email address, phone number
- Order information: billing and delivery addresses, purchase details, payment confirmation
- Account information: username, password and other security related details, where applicable
- Customer support information: anything you send our support team, such as messages, emails and photos
Information Collected Automatically
Using cookies, pixels and similar technologies, our website may automatically record information when you use it, including:
- Device and browser information
- IP address and network details
- The pages you view and what you do on the website
- Your approximate location, worked out from your IP address
Information From Third Parties
Some information reaches us from third parties that support how we operate, including:
- Shopify, which hosts and runs our online store
- Payment service providers, who process payments and related billing information
- Marketing and analytics partners, who help us understand customer engagement and advertising performance
We never see or keep your full card number. Card details go directly into our payment provider's systems and stay with them.
How We Use Your Personal Information
1. Providing Products and Services
Your personal information lets us:
- Process and confirm payments
- Pack, send and deliver your orders
- Send you order confirmations and updates
- Handle returns, refunds and exchanges
- Provide customer support
- Look after customer accounts where they exist
Our lawful basis for this is performance of a contract with you, or the equivalent under applicable law.
2. Marketing and Advertising
If you have given consent, your personal information may be used to:
- Send promotional emails or SMS messages
- Show relevant advertisements on our website and on third party platforms
- Understand customer preferences and improve marketing effectiveness
You can unsubscribe whenever you like. While an order is active you will still get order and tracking emails.
3. Security and Fraud Prevention
We use personal information to detect, investigate and prevent fraud and abuse, and to keep the shop secure.
4. Legal Obligations
We may use personal information to meet accounting, tax, and legal obligations.
Our Lawful Basis at a Glance
We rely on contract, legitimate interests, legal obligation, and consent (for optional marketing).
| Purpose | Lawful basis |
|---|---|
| Processing, packing and delivering your order | Performance of a contract |
| Order confirmations, dispatch notices and tracking | Performance of a contract |
| Returns, refunds, exchanges and support | Performance of a contract, and legal obligation |
| Fraud screening and prevention | Legitimate interests |
| Marketing emails and texts | Consent |
| Analytics and advertising measurement | Consent |
| Accounting and tax records | Legal obligation |
Cookies
Cookies and similar technologies help us run the website, remember your preferences, understand traffic and support our marketing. Some third parties also set cookies for analytics or advertising.
| Provider | Type | What it does |
|---|---|---|
| Shopify | Strictly necessary | Makes the cart, session and secure checkout work, and helps prevent fraud. Set automatically, as the site cannot function without it. |
| Google Analytics | Analytics | Measures how many people visit, which pages they view and how they move through the store. Set only with your consent. |
| Google Ads and Google Tag | Advertising | Measures whether an advert led to a purchase and allows us to show relevant adverts. Set only with your consent. |
| Meta Pixel | Advertising | Measures advert performance and allows us to show relevant adverts on Facebook and Instagram. Set only with your consent. |
| Email and SMS platform | Functional | Lets us recognise you to send basket reminders and the marketing you signed up for. Set only with your consent. |
Under UK law, only strictly necessary cookies may be set without your permission. Everything else is set only after you consent through our cookie banner. You can change or withdraw that consent at any time through the cookie settings link in our footer, or through your browser settings, though disabling essential cookies will affect website functionality.
How We Share Your Personal Information
We share personal information only in limited situations, such as:
- With service providers who help us run payments, delivery, IT, analytics and customer support
- With marketing and advertising partners, if you have agreed to it
- When required by law, or to protect our rights, property or safety
- In connection with a business transaction such as a merger, acquisition or restructuring
We do not sell your personal information to third parties.
International Data Transfers
Your personal information may be stored or processed outside the United Kingdom, mainly in the United States and the European Economic Area, by service providers who support our operations.
Where personal data leaves the UK, we rely on UK adequacy regulations or on the International Data Transfer Agreement and Addendum approved by the Information Commissioner's Office, so that your information remains protected to UK standards.
Data Retention
We keep personal information only as long as we need it to:
- Process orders and returns
- Maintain customer accounts
- Comply with legal obligations
- Resolve disputes and enforce agreements
In practice this means order and transaction records are kept for 6 years after the end of the relevant accounting period as required by HMRC, customer service correspondence for 3 years, and marketing contact details until you unsubscribe, after which they are suppressed rather than deleted so that we do not contact you again.
Your Rights
Under the UK GDPR you have the right to:
- Access a copy of the personal information we hold
- Ask us to correct inaccurate information
- Ask us to delete information in certain cases
- Object to or restrict certain processing
- Ask for data portability where the law provides it
- Withdraw consent where we rely on consent, without affecting processing already carried out
To exercise any of these rights, please contact us at info@bettyandbrenda.com with the subject line DATA REQUEST. We may need to verify your identity before responding. We respond within one calendar month and there is no charge.
Complaints
You may complain to us first at info@bettyandbrenda.com. You may also contact the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Children's Data
Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please reach out to us so we can take appropriate action.
Security
Every page is served over encrypted HTTPS with a valid SSL certificate, and payments are handled by PCI DSS compliant providers. Customer data is available only to team members who need it for orders and support enquiries.
While we take reasonable measures to protect your personal information, no system is completely secure and we cannot guarantee the absolute security of information transmitted to us. If you create an account, you are responsible for keeping your login credentials secure.
Third-Party Websites
Our Services may contain links to third party websites. We are not responsible for the privacy practices, content or security of those sites. Please review their privacy policies before providing any personal information.
Contact
If you have any questions, email info@bettyandbrenda.com. We are happy to help.
- Store Name: Betty and Brenda
- Company Name: VERADINE LLC
- Warehouse Address: Unit 22, Chetham Court, Calver Road, Warrington WA2 8RF, United Kingdom
- Registered Address: 30 N Gould St, Sheridan, WY 82801, United States
- Email: info@bettyandbrenda.com
Customer Service: Monday to Friday, 9:00 am to 6:00 pm (UK time) | Saturday and Sunday: Closed
We aim to respond to all enquiries within 24 hours. You can also reach us through our Contact Us page.